British Airways

Also it is member of International Airlines Group. Nowadays British Airways is using strategy of Marketing Mix including 4p’s. First of all, what is it Marketing Mix of 4 p’s? â€Å"Marketing Mix† is said for different performances which companies have to choose to bring a product or service to market. Marketing Mix 4 p’s: * Product: characteristics and features * Price: pricing strategies * Place: location, distribution channels * Promotion: advertising, promoting to the customers Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan â€Å"The World’s Favourite Airline† was established in 1989 with the song of â€Å"The Flower Duet† by  Leo Delibes. After this there were a lot of changes like â€Å"Upgrade to British Airways†, â€Å"The World’s Favourite Airline†, â€Å"The World’s B est Airline†, â€Å"We’ll Take More Care Of You†, and â€Å"Fly the Flag†. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted. British Airways There was a one-sided decision taken to introduce swipe cards. It was unplanned because it was introduced at the start of the summer quarter when they had it has one of its busiest quarters. From the perspective of sense making, management needs to be aware of the key elements that are important to the situation. In BA the management did not form an awareness of key element; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering its consequences. From the point of view of change management, there strength of organizational dissatisfaction, vision for the future and possibility of immediate, tactical action must be stronger than the resistance within the organization. The employees did not want the change, they felt that the swipe system would be used to manipulate their working patterns and shift hours. From the perspective of contingency, the management is supposed to identify what can go wrong in the given situation. The BA management had not planned for the event that the imposition of the swipe card would lead to refusal by workers of the swipe card resulting in a strike. From the point of view of process, it is necessary for the management to methodologically study the process of employee decision making, employee concerns about swipe cards and reason for rising absenteeism. The management did not study the mood of the employees, the effect of lack of consultation, poor pay rates and dissatisfaction with the management. From the perspective of organizational development, I would make sure the event is more planned and communicate to the employees so that they are taken into consideration with the decision. From the perspective of sense making I would make the management understand the key elements. Then I would make management come up with alternatives before making a decision. From the perspective of change management, I will recommend that BA management should first set a vision for the organization, then it must assess the dissatisfaction with the current system, next it must suggest tactical action that is acceptable to the employees and then suggest action. From the perspective of contingency, I would recommend that the BA officials should assess all the contingencies that are possible because of the change and should develop risk reduction strategies. From the perspective of process, I would recommend that the BA management should methodically study the process of employee decision making and evaluate the manner in which the management action will affect the process of decision making of BA management. References Palmer, I, . Dunford, R. , Akin, G. , (2009) Managing organizational change: A multiple perspectives approach (2ed. ) New York: McGraw Hill. British Airways British Airways British Airways Also it is member of International Airlines Group. Nowadays British Airways is using strategy of Marketing Mix including 4p’s. First of all, what is it Marketing Mix of 4 p’s? â€Å"Marketing Mix† is said for different performances which companies have to choose to bring a product or service to market. Marketing Mix 4 p’s: * Product: characteristics and features * Price: pricing strategies * Place: location, distribution channels * Promotion: advertising, promoting to the customers Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan â€Å"The World’s Favourite Airline† was established in 1989 with the song of â€Å"The Flower Duet† by  Leo Delibes. After this there were a lot of changes like â€Å"Upgrade to British Airways†, â€Å"The World’s Favourite Airline†, â€Å"The World’s B est Airline†, â€Å"We’ll Take More Care Of You†, and â€Å"Fly the Flag†. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted. British Airways There was a one-sided decision taken to introduce swipe cards. It was unplanned because it was introduced at the start of the summer quarter when they had it has one of its busiest quarters. From the perspective of sense making, management needs to be aware of the key elements that are important to the situation. In BA the management did not form an awareness of key element; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering its consequences. From the point of view of change management, there strength of organizational dissatisfaction, vision for the future and possibility of immediate, tactical action must be stronger than the resistance within the organization. The employees did not want the change, they felt that the swipe system would be used to manipulate their working patterns and shift hours. From the perspective of contingency, the management is supposed to identify what can go wrong in the given situation. The BA management had not planned for the event that the imposition of the swipe card would lead to refusal by workers of the swipe card resulting in a strike. From the point of view of process, it is necessary for the management to methodologically study the process of employee decision making, employee concerns about swipe cards and reason for rising absenteeism. The management did not study the mood of the employees, the effect of lack of consultation, poor pay rates and dissatisfaction with the management. From the perspective of organizational development, I would make sure the event is more planned and communicate to the employees so that they are taken into consideration with the decision. From the perspective of sense making I would make the management understand the key elements. Then I would make management come up with alternatives before making a decision. From the perspective of change management, I will recommend that BA management should first set a vision for the organization, then it must assess the dissatisfaction with the current system, next it must suggest tactical action that is acceptable to the employees and then suggest action. From the perspective of contingency, I would recommend that the BA officials should assess all the contingencies that are possible because of the change and should develop risk reduction strategies. From the perspective of process, I would recommend that the BA management should methodically study the process of employee decision making and evaluate the manner in which the management action will affect the process of decision making of BA management. References Palmer, I, . Dunford, R. , Akin, G. , (2009) Managing organizational change: A multiple perspectives approach (2ed. ) New York: McGraw Hill.

Comparison of Two In-Home Child Care Programs Essay

Comparison of Two In-Home Child Care Programs - Essay Example Generalized reading and alphabet reinforcement was grounded in the small volume of teaching methods used here. Most business was word-of-mouth referrals, though it was properly licensed. The second in-home program was operated by Veronica Peters also in Corona, California. (ADD PHONE AND ADDRESS HERE). This service, Marona DayCare, was instrumentally larger than Beck’s in-home program, offering services for up to ten children with specialized assistance. The provider maintained a Bachelor’s Degree in childhood education, similarly the same as one of her most reputable assistants. Parents paid considerably more for this service than Beck’s program since it reinforced fundamentals of early childhood learning and offered extended service hours. The majority of clients hailed from management or executive level positions, thus expecting higher levels of service and competency. Only observational research occurred at both in-home services and there was no direct interv ention during regular operating hours. Program Development in Both Services Beck’s program, despite its limitations, did maintain generalized knowledge regarding childhood development. However, the majority of this learning was founded on what would likely be considered early university lessons associated primarily with social learning theory. Beck identified her efforts to impose social learning theory as a means to gain positive behavioral control and also facilitate learning effectively. Social learning theory suggests that learning occurs as a result of role modeling in which children learn based on whether observed behavior of a reference individual is rewarded or punished (Neubert et al., 2009). Even though Cassandra Beck did not maintain the credentials of a qualified instructor as part of her daycare program, the interview results identified that it was a goal of the program to ensure that well-adjusted peers in the group were highlighted publicly and identified for p ersonalized rewards based on affirmation of positive attitudes and social abilities. Beck was rather proud of this structure and felt it had significant results on reducing egocentric behavior, commonly found in children of the late preoperational stage of development as suggested by Jean Piaget (Huitt & Hummel, 2003). Otherwise, this rather unstructured program consisted of circle time activities commonly found in kindergarten and preschool classrooms to facilitate better social learning with the children. Reading and basic comprehension of alphabet characters was facilitated by Beck in order to promote more group-oriented involvement. Otherwise, her role was much like that of a supervisor similar to that of a caring grandparent. Because of the credentials available with Veronica Peters at Marona DayCare, teaching was a regular part of the system and was directed for pre-school-aged children as well as students in elementary age. Two of these students were recipients of in-home lea rning provided by qualified parents and did not attend regular elementary school classrooms. Thus, there was a diverse mix of students at Marona DayCare. Peters believed in the vitality of visual learning, using graphs, visual images and reinforcement techniques for self-esteem development. This concept is supported by Robson (2006) who identifies that having the opportunity to display their unique work

Cost benefit and economic approach related to health care services Research Paper

Cost benefit and economic approach related to health care services system - Research Paper Example Globally, there are certain common problems which are faced by the health care organizations. In subsequent paragraph, a brief look has been given upon the overall issues which prevail in the health care units globally. Issues in Healthcare System The health care system is facing serious problems globally. People’s health care needs are not being met in an adequate manner. The reason is there are countless cases of illness and diseases each day. Fortunately, there are also numbers of solutions available to deal with these day to day problems. According to The Centre for Health Design, (2001), the most common problems which are faced by the overall health care sector are: Issues related to Patient Care Issues related to patient satisfaction Issues relating to accommodating innovation and change Issues related to operational efficiency Environmental Impact Responding to uncertainties. (The Centre for Health Design, 2001, p.4) In order to resolve these issues, a certain policy fr amework has been designed which can assist in solving such critical yet important issues. The policy framework designed to meet these problems is discussed in subsequent paragraphs. Policy Framework for Improving Healthcare System According to Bradley, Pallas, Bashyal, Curry and Berman (2010), a framework has been designed to ensure financial protection and adequate access to health care systems. It also strengthens the delivery systems in order to serve vulnerable people. Six factors determine whether the goals at organizational level are achieved or not in order to enhance the level of performance. They are: i. Quality ii. Efficiency iii. Utilization iv. Access v. Learning vi. Sustainability Quality Maintaining the required level of quality is the foremost requirement for healthcare systems. Improper quality can endanger the valuable life of patients. In order to maintain quality, it is essential to keep track of the quality in three major areas, they are: Clinical quality Patient experience Management quality There are several measures required to be taken care of for these areas. By evaluating the performance of these measures, it can be determined whether the quality is up to the mark or not. These measures include avoidance of medical errors, level of satisfaction of patient, availability of medical supplies, adherence to clinical parameters and medical records system. Efficiency Efficiency is defined as the way by which an organization utilizes its resources to meet the demands. Three measures which define the level of efficiency of a health care system include: Number of patients or patient volume Ratio of staff to service Ratio of cost to service The above mentioned measures can define the level of efficiency of a health care system. It can be determined by observing key indicators like health workers or nurses which are available for each bed or visits of outpatients or inpatients per day, per health worker or per bed. It should be borne in mind that it is not necessary to allot maximum number of nurses to each bed in order to meet the benchmark efficiency but in essence what it means is that the number of nurses available must not be less than the number of patients or number of beds. Utilization Utilization can be measured by: Patient volume in regards to capacity Patient volume with respect to the population of health characteristics. The key indicators which can measure the level of utilization are visits of outpati